Before I tell you, I want you to do a quick exercise with me...

I want you to hold the image of your 10-year-old-self in your mind.

What did she envision her life was going to look like at this point? 

If she could've seen into the future, would she be proud of where you are now?

If the answer is no, can you identify the reason why your life isn't what you'd envisioned?

If your answer includes anything that has to do with how "hard" the music industry is, I have good news...

I want you to know that there is a way for you to create the music career and lifestyle you dreamed of as a little girl…

A way to design your music career to serve the LIFE you want to have and not the other way around...

A way to make it happen that removes all the stumbling blocks that have stopped you from doing this until now.

An approach that allows independent artists to make hundreds of thousands more than the majority of the signed artists out there…

While maintaining complete creative control and growing a fanbase of raving superfans that will allow you to have the kind of career that supports the lifestyle YOU want to have:

On the road 300 dates a year or never touring at all…

Staying at home with babies or never doing the Mom thing…

Working with the traditional music industry or staying completely independent…

Sound interesting?

...

Hey, my name is Lindsey Kirkendall and I’m an artist coach + music business consultant in Nashville, TN. 

My career started at 14 in sunny So Cal, after begging my Mom for years to help me get an agent, I finally wore her down...

(thank god for Moms who give into their daughter’s wild dreams!)

For the last 20 years, I’ve done almost everything a person can do in this biz: editor of multiple music publications, marketing consultant to independent artists, songwriter, live concert videographer, artist manager, demo singer, choreographer, TV host, emcee, Manager of National Promotions, creative director and marketing director.

 

I’ve had the privilege of working with organizations such as: Sony Music, MTV, CMT, Pickler + Ben, CCM Magazine/Salem Publishing, ASCAP, BMI, SESAC and Starstruck Entertainment just to name a few… but mostly, I’m a dreamer, artist, mother and believer that we can have our careers + babies too...

And it’s led me to spend the last 8 years of my life studying the trends in online entrepreneurship and distilling a system that helps artists’ achieve the same 6 and 7 figure incomes that only a handful of indie’s have achieved so far. 

I’ve had the privilege of working with, writing with and consulting with artists as varied as Lionel Richie, Blake Shelton, Sheryl Crow, Kid Rock, Griffin House, Kenny Rogers, Kellie Pickler, Natalie Hemby, Eric Paslay, DQ, Third Day, Emily Ann Roberts, Morgan Myles, Minka Kelley, Dan Haseltine and Savannah Outen.  

Together with my music + video producer husband, we’ve hosted numerous, live artist development events in Nashville, NYC and LA and I am also the founder of one of the fastest growing membership communities of female artists, TRIBE. 

I’ve been invited to speak at numerous events and organizations as well as judge talent contests for many festivals and artist workshops.

I currently coach a private group of female artists + musicians from all over the country to build their own full time career…

And I absolutely love seeing them grow and succeed!

I personally understand what it’s like to want and to dream of success but to think that...maybe, I don’t have what it takes.

Maybe, I’m not the right age…

Maybe I can’t do this with kids in tow…

Maybe I don’t have enough “contacts”...

I always wanted to be a successful female musicpreneur...to earn what I knew I was worth.

I wanted to impact thousands of people’s lives for the better through my art and my message.

And I wanted to create a lifestyle for myself and my family that we loved.

But, that wasn’t my reality.

When I moved to Nashville at 21, I was young, beautiful...and terrified.

The first time my husband asked me to sing for him when we were still dating, I started crying...I was so intimidated by his talent and ability and so unsure of mine…

I started interning at a non-profit for indie artists where I was told I was going to be “the first” artist they were going to launch. I was walked into meetings with producers like Scott Hendricks (Faith Hill, Deana Carter), David Z (Prince, Etta James) and Frank Lidell (Miranda Lambert)...

I was being pitched songs that Taylor Swift herself had written…

And then I was abruptly dropped.

I was 22 and had no GPS for how to navigate the music industry and become an “artist”...

And back then, in order to ‘make it’, you were still expected to pursue a record deal.

But, I was a broke newlywed, in a town that valued songwriting and I couldn’t play any instruments… how would I write a song?

I remember driving my car on empty to an interview at a restaurant hoping I would make it there and back before running out of gas…

Or canceling Valentines plans with my husband because we checked our account right as we were leaving, only to find we were overdrawn and payday wasn’t for another week…

Pretty intense right?

It seemed so overwhelming and risky at the start… I just wanted to sing and perform on stage- but I didn’t know how to create a record, or build an audience, or pitch to labels and my husband and I could not for the LIFE of us agree on how to pursue music together.

I kinda got to the point where I thought, maybe this isn’t for me?

Maybe I just don’t have what it takes.

Maybe I’m not talented enough.

Maybe I’m just...not...enough… 

I didn’t come from money, I didn’t have connections or networks.

So, I gave up and took a job.

At a music magazine…

It was 2010, and the magazine had gone digital because they couldn’t afford to keep it in print after the music industry crash of ‘08… so they hired me to try and recoup revenue by selling digital ads to indie artists…

It was a terrible idea… but working there opened my eyes to how much MONEY was made when you grow digital audiences, and it hit me.

Artists could be earning these massive incomes too, if they were simply willing to approach their music careers in an entirely different way.

And I’m not talking about a silver bullet or short term hack kind of way…

I’m talking about…

A strategy tailored to your specific career, situation and goals for your music business…

To help you get from where you are to where you want to be.

I didn’t realize it at the time, but this path was not just a strategy, it was

Once I learned that building a successful music biz was more than just implementing strategy, it was about helping artists transform their lives... 

I have been able to help hundreds of artists connect to their true value, build careers they are excited about and feel deeply aligned with.

Because, music is really so much more than touring, recording and radio play. 

It's about relationship, a shared experience, healing, transformation...

And that's why you're doing this. 

Not because you need another "music marketing plan", but because you want to move people.

Here are just a few testimonials I have received recently from clients:

At this point, its really important for you to know why I’m making myself available to you for free…

...and I’m not charging my typical $180 hourly rate for a coaching call.

The first reason is because this is my passion.

Since I was a little girl, I always knew I wanted to work in the entertainment industry and because of my unique career path, I have a broad understanding of how the music industry functions, and it's not a pretty picture…

For decades, business opportunists have made a killing off of the talent of creators and musicians and never had the artists’ best interests at heart…

They created an eco-system where only a fraction of a fraction of the worlds’ creators, would ever have the opportunity for their music to see the light of day…

And those that did and became wildly successful, often did it at the expense of their mental and physical health and sometimes their very life.

You see, the “music business” was never designed for the creators. It was designed to exploit your brilliance and profit from it while you tour yourself into the ground or go in debt to them…

But the digital space has leveled the playing field, and I don’t mean Spotify. They’re just as bad. Streaming platforms feign care for their “creators” but in reality they are continuing to propogate a message that says:

“Artists, here’s how much we value you: $0.00038”

I'm gonna be real with you...

I can only help a specific type of artist through this process...

So, in order for me to help, you need to meet this fairly stringent (but achievable) criteria.

First, you need to be a legitimate artist who has created a business and brand for themselves (even if it's small)! Some of my clients who have had the biggest transformations have started with audiences under 1K…

That means no gigging singers (wedding/event singers for hire, cover bands for corporate events, etc.) and no artists that are so brand-new you have never played live or have virtually no digital presence.

The next criteria is you need to be already “creating”.

You need to have some level of momentum in your career.

Which means you are already releasing music or have music that is written and can be released, even if it’s not professionally recorded yet.

The next criteria is you need to understand that as an indie artist, you are in fact a musicpreneur, and therefore a business owner.

Which means you understand that in order to build and grow a business it takes an investment of both time and money and you’re capable of doing both.

I'm looking for women who are committed to making their dream a reality. I can only help women who are ready to take action and are willing to push through their fear. 

If that is not you, (and I say this with ALL the love) you are going to have a very difficult time building a profitable career as an artist and we are likely  not a match. 

Because most importantly… you understand that your success is based on one factor: you.

If this sounds like you, now its your turn to decide…